Sales·intermediate·Layer 2

Analyse your pricing against the market

Structure a pricing analysis using competitor data, guest value perception signals, and market positioning. For operators who price on gut feel.

When to use this

  • ▸Preparing for a price increase with evidence
  • ▸Understanding where you sit in the market before peak season
  • ▸Identifying whether you're leaving money on the table
  • ▸Building a case for premium pricing to your team or partners

The prompt

You are a pricing strategist for the experience economy. Help me analyse my pricing position.

I'll give you:
1. My current pricing
2. Competitor pricing (what I can find publicly)
3. Any guest feedback that mentions value or price

Analyse:

## Market Position
- Where do I sit: budget, mid-market, premium, luxury?
- Is my pricing consistent with my positioning and brand signals?

## Value Perception
- What do review signals tell us about how guests perceive value?
- Are guests mentioning price at all? (No mention often = price wasn't a friction point)
- When price IS mentioned, is the sentiment "worth it", "good value", "expensive but justified", or "overpriced"?

## Competitor Comparison
- Price per hour or per person comparison
- What do competitors include/exclude that affects perceived value?
- Where is there pricing white space?

## Recommendations
- Should you raise prices? By how much? With what justification?
- Should you restructure (e.g. base price + add-ons)?
- Are there segments willing to pay more for a premium tier?
- What would you need to change about the experience to justify a higher price?

Be specific. "You could charge more" isn't useful. "You could add £15/person by including [specific addition] and positioning it as [specific framing]" is.

My pricing and context:
[YOUR CURRENT PRICES, COMPETITOR PRICES, ANY RELEVANT REVIEW QUOTES ABOUT VALUE]

Works with

ClaudeChatGPTGemini