AI Prompts
Most people stop
at the prompt.
A good prompt gets you a good answer. But prompts are the smallest part of working with AI effectively. Below the prompts, there are three deeper layers that determine whether AI is a novelty or an infrastructure change for your business.
Specification
Where operators pull aheadWriting complete, structured descriptions of what outputs should look like, so AI can execute for days without check-ins. Your SOPs, strategy docs, and OKRs become machine-readable specifications.
Intent
Encoding purpose, goals, and trade-off hierarchies into systems AI can act against. Context tells AI what to know. Intent tells AI what to want.
Context
Curating the full information environment: system prompts, memory, retrieved documents, tool access. Your prompt might be 200 tokens. The context window is a million. The other 99.98% is context engineering.
Prompt
Where most people stopClear instructions, examples, guardrails, output format. The chat-window skill everyone learned in 2024. Still necessary. No longer differentiating.
The prompts
Every prompt here is tested on real review data, real operations, real businesses. Copy them, adapt them, make them yours. Each one is tagged with the layer it operates at — so you can see where the real leverage is.
Benchmark against a competitor from their reviews
Analyse a competitor's guest reviews to understand their strengths, weaknesses, and positioning gaps you can exploit.
Draft a pre-arrival email sequence
Create a 3-email pre-arrival sequence that builds excitement, reduces no-shows, and handles common objections before the guest arrives.
Handle a guest complaint effectively
Draft a professional, empathetic response to a guest complaint that acknowledges the issue, takes ownership, and offers a specific resolution.
Extract guide performance insights from reviews
Mine guest reviews for specific, actionable guide coaching signals. Goes beyond 'great guide' to identify what behaviours guests actually respond to.
Audit your booking page copy
Get a sharp critique of your booking or landing page copy with specific rewrite suggestions. Built for operators whose pages describe the tour but don't sell the experience.
Analyse your pricing against the market
Structure a pricing analysis using competitor data, guest value perception signals, and market positioning. For operators who price on gut feel.
Write review platform replies at scale
Generate personalised replies to multiple reviews that reference specific details from each guest's experience. No more copy-paste templates.
Surface sentiment trends from guest reviews
Analyse a batch of reviews to identify recurring themes, emotional patterns, and operational signals. Built for tour operators who want to move beyond star ratings.
Document a recurring process as an SOP
Turn a process you do repeatedly into a clear, step-by-step standard operating procedure. The foundation for any automation.
Mine reviews for website-ready testimonials
Extract the most compelling, specific, marketing-ready quotes from a batch of reviews and sort them by where they'd work best on your website.
Go deeper
Prompts are layer one. The real leverage is in the layers beneath.