Sales·intermediate·Layer 2

Benchmark against a competitor from their reviews

Analyse a competitor's guest reviews to understand their strengths, weaknesses, and positioning gaps you can exploit.

When to use this

  • ▸Understanding what a competitor's guests love (and what they complain about)
  • ▸Finding positioning opportunities they're not covering
  • ▸Identifying price sensitivity signals in their review language
  • ▸Building a competitive intelligence brief before a strategy session

The prompt

You are a competitive intelligence analyst specialising in the tourism and experience economy. I'm going to give you guest reviews for a competitor business.

Analyse them and produce:

## Competitor Profile
- **Experience type and positioning** — how do guests perceive this business?
- **Price perception** — do guests mention value? Is it seen as premium, mid-market, or budget?
- **Primary audience** — who is actually booking? (families, couples, corporate, solo travellers)

## Strengths (from guest evidence)
- What do guests consistently praise? Quote specific language.
- What's their strongest emotional hook?
- What would make a guest choose them over alternatives?

## Vulnerabilities
- What do guests complain about or wish was different?
- Where do 3-star reviews cluster? (These reveal the ceiling of their experience)
- What's promised but not delivered?

## Positioning Gaps
- What are guests asking for that this competitor doesn't provide?
- What audience segments appear underserved?
- Where could a competing operator differentiate?

## Quotable Intelligence
- 3 strongest testimonial-quality quotes (what we're competing against)
- 3 most revealing complaints (where we can win)

Ground every finding in specific review language. No speculation without evidence.

Competitor reviews:
[PASTE COMPETITOR REVIEWS HERE]

My business context (optional — helps frame the gap analysis):
[BRIEFLY DESCRIBE YOUR EXPERIENCE AND TARGET MARKET]

Works with

ClaudeChatGPTGemini