Ways To Work Together
Find the right level
of AI and
automation help.
Free resources, group coaching, workflow mapping, or hands-on build support.
Different problems need different depth.
I work best with tour and activity operators who want practical progress:
less operational drag, clearer systems, and useful workflows.
Pick Your Depth
Start where the problem actually is.
Not sure where you are? Take the AI Readiness Score first. It is the cleanest low-friction starting point. Or download the free guide to see the method in action.
Group Support
Operator AI Clinic
A future small-group format for tour and activity operators who want regular practical help without a full consulting engagement. Bring the awkward workflows, messy questions, and half-built ideas. We turn them into clearer next steps.
This is where live teardowns, examples from Tally Ho, prompt/workflow reviews, and operator Q&A would live. It is for people who want momentum, not a generic AI newsletter.
Format
Weekly or monthly group calls
Best for
Operators exploring useful AI workflows
Status
Registering interest now
Qualified Session
Workflow Mapping Session
This replaces the vague discovery call. If you have a real operational bottleneck, we map one useful AI and automation workflow before anyone chooses tools, buys software, or starts building.
The aim is clarity: what should stay human, what can be automated, what context the system needs, where risk appears, and what the smallest credible first build looks like.
You leave with
- One high-value workflow chosen for your operation
- The systems, documents, and context the workflow would need
- A first-pass permission and human-review model
- A practical build path: AI tool, automation platform, custom code, or staged mix
- A short workflow spec your team can understand
Hands-On
AI Ops Sprint / Retainer
For operators who are past curiosity and want help exploring, building, testing, and embedding useful AI and automation workflows inside the business.
This is not a packaged software deployment. It is the practical work of finding leverage, building small, proving value, and making sure the workflow survives contact with real staff, guests, and systems.
Workflow discovery
Find the repeatable work that is worth improving before the business gets distracted by tools.
Prototype builds
Turn one useful workflow into something testable with AI-assisted coding, automation tools, and your own business context.
Implementation support
Make sure the workflow fits real people, real systems, permissions, edge cases, and guest expectations.
Ongoing advisory
For operators who want a practical build partner across AI, automation, and operational systems.
Background
Operator first. Permanently.
I've run Tally Ho, a premium tour company in London, since 2011. Private cycling tours, walking tours, black taxi tours, day trips. Thousands of guests, 11 consecutive Travellers' Choice Awards, rated 4.9/5 since the start.
I'm not a consultant who read a white paper about tourism and decided to sell AI workshops. I run a live operation. Booking enquiries, advisor relationships, seasonal staffing, operational chaos. Whether you're a tour operator, a DMC, an attraction, or anywhere in the experience economy, the problems are the same. I've spent the past year building AI tools into my own business, and I've learned what actually works when there are real guests, real revenue, and real consequences if it goes wrong.
I think from unusual angles. I move between strategy and implementation in the same conversation. I will challenge your assumptions and I expect you to challenge mine. The best results come from people who are ready to get their hands dirty, think differently about their operation, and ship something real. Not in six months. Now.
“I would have no idea how to connect seven APIs into one business intelligence unit to do what you did.”
— Bruce Rozard, Co-founder of Arival, on the Experience This Podcast
Apply For The Right Next Step
Tell me what is actually slowing the business down.
This is not an open calendar. Share enough context for me to route you honestly: free resources, clinic, workflow mapping, sprint, or not a fit yet.