Work With Me
I help tour operators
build with AI
Not theory. Not slides. Not a webinar.
Working tools, inside live operations.
15 years in tourism. One year building AI into a live operation.
Three ways to put that experience to work for yours.
Pick Your Depth
Three ways in. Zero PowerPoints.
Not sure where you are? Take the AI Readiness Score first. Five minutes, no sales pitch. Or download the free guide to see the method in action.
Group Cohort
The Build Sprint
Three sessions over one week. A small group of tour operators and experience company founders. Everyone builds the same thing: a real, working tool for their business using AI.
Not a course. Not a webinar. You bring a laptop and a bottleneck. By the end of the week, you have something deployed that your team can use on Monday morning. The skill you learn matters more than the tool you ship.
Format
3 remote sessions, 90 min each
Timeline
One week, start to ship
Group size
Small. Everyone gets support.
Done-for-You
AI Agent Deployment
I deploy an autonomous AI agent inside your tour operation. Same methodology I used in my own company: security-first, progressive capability, human in the loop at every stage. The agent handles email triage, CRM queries, advisor communications, competitive monitoring, and operational tasks that eat your team's time.
This is a high-touch engagement. I'm not selling software. I'm building a custom deployment tailored to your operation, your systems, your workflows. The onboarding process, where I extract your business context, tone, and operational logic, is the product.
What's included
- Full operational audit: where an agent creates value in your business
- Custom deployment with your CRM, email, and booking systems
- Security-first architecture with documented capability boundaries
- Progressive capability unlocking as the agent proves reliability
- Ongoing optimisation and capability expansion
Ongoing
Advisory Retainer
For operators who want a strategic partner in their corner. Monthly retainer, regular calls, async access. I work alongside you on AI strategy, technology decisions, and operational efficiency.
This works best for companies past the exploration phase. You've done the sprint or the agent deployment. Now you want someone who understands your business to help you keep building.
AI strategy
Where AI creates real value in your operation, what to build first, and what to ignore.
Technology decisions
Stack choices, build vs buy, vendor evaluation. Informed by 15 years of running a tour company on real systems.
Operational efficiency
Workflow automation, booking system optimisation, team scaling. The unsexy work that compounds.
Digital positioning
Website architecture, structured data for AI discoverability, direct booking strategy.
Background
Operator first. Permanently.
I've run Tally Ho, a premium tour company in London, since 2011. Private cycling tours, walking tours, black taxi tours, day trips. Thousands of guests, 11 consecutive Travellers' Choice Awards, rated 4.9/5 since the start.
I'm not a consultant who read a white paper about tourism and decided to sell AI workshops. I run a live operation. Booking enquiries, advisor relationships, seasonal staffing, operational chaos. Whether you're a tour operator, a DMC, an attraction, or anywhere in the experience economy, the problems are the same. I've spent the past year building AI tools into my own business, and I've learned what actually works when there are real guests, real revenue, and real consequences if it goes wrong.
I think from unusual angles. I move between strategy and implementation in the same conversation. I will challenge your assumptions and I expect you to challenge mine. The best results come from people who are ready to get their hands dirty, think differently about their operation, and ship something real. Not in six months. Now.
“I would have no idea how to connect seven APIs into one business intelligence unit to do what you did.”
— Bruce Rozard, Co-founder of Arival, on the Experience This Podcast
Next Step
Start a conversation
Tell me what you're working on. I'll come back with an honest assessment of whether I can help and which tier makes sense.