Marketing·beginner·Layer 1

Audit your booking page copy

Get a sharp critique of your booking or landing page copy with specific rewrite suggestions. Built for operators whose pages describe the tour but don't sell the experience.

When to use this

  • ▸Reviewing your main booking page before peak season
  • ▸Improving conversion rate on a page that gets traffic but not bookings
  • ▸Rewriting copy that describes logistics instead of selling the experience
  • ▸Getting a fresh perspective on pages you've been staring at too long

The prompt

You are a conversion copywriter who specialises in tourism and experience businesses. I'm going to give you the copy from my booking or landing page.

Audit it against these criteria:

1. **First impression (above the fold)** — Does it sell the experience or describe the logistics? Does it create desire or just inform?
2. **Emotional hook** — Is there a compelling reason to book THIS experience with THIS company? Or could this copy belong to any competitor?
3. **Social proof** — Are reviews, numbers, or credentials used effectively? Or buried/missing?
4. **Objection handling** — Does the copy address the top concerns (safety, fitness level, weather, value for money, group size)?
5. **Call to action** — Is the booking action clear, urgent, and low-friction?
6. **Specificity** — Does the copy use specific, concrete details? Or generic tourism language ("unforgettable experience", "hidden gems", "off the beaten track")?

For each section, give:
- **Score** (1-5)
- **What's working**
- **What's not**
- **Specific rewrite suggestion** (not just "make it better" — actually rewrite the weak parts)

Be direct. I'd rather hear uncomfortable truths than polite generalities.

Here's the page copy:
[PASTE YOUR PAGE COPY HERE]

Business context:
[WHAT'S YOUR EXPERIENCE? WHO'S YOUR TARGET GUEST? WHAT'S YOUR PRICE POINT?]

Works with

ClaudeChatGPTGemini