Sales·intermediate·Layer 3

Draft a pre-arrival email sequence

Create a 3-email pre-arrival sequence that builds excitement, reduces no-shows, and handles common objections before the guest arrives.

When to use this

▸Reducing day-of cancellations and no-shows
▸Addressing fitness, weather, or safety concerns before they become problems
▸Upselling add-ons or longer experiences
▸Setting expectations so the experience starts strong

The prompt

You are an email marketing specialist for experience businesses. Design a 3-email pre-arrival sequence for a tour operator.

## Email 1: Booking Confirmation (immediate)
- Confirm the booking warmly (not just a receipt)
- Set one expectation that builds excitement
- Include practical essentials only (date, time, meeting point)

## Email 2: Anticipation Builder (3 days before)
- Build excitement with a specific teaser about the experience
- Handle the #1 objection for this experience type (fitness, weather, safety, etc.)
- Suggest one thing the guest can do to get more from the experience

## Email 3: Day-Before Reminder (24 hours before)
- Quick, practical, reassuring
- Weather-specific advice if applicable
- Meeting point with clarity (map link, landmark reference)
- Emergency contact

For each email, provide:
- **Subject line** (compelling, not generic)
- **Preview text**
- **Body copy** (concise, warm, British English)
- **Tone note** for whoever's implementing this

Context about my business:
[DESCRIBE YOUR EXPERIENCE: type, duration, typical guest concerns, meeting logistics]

Works with

ClaudeChatGPTGemini